Digital Marketing Specialist

We’re looking for a results-driven Digital Marketing Specialist to support our Sales and Marketing team in customer acquisition and brand awareness initiatives. This role is ideal for a creative and analytical individual who is comfortable wearing multiple hats in a fast-paced SaaS environment. You’ll lead and support various marketing efforts—from content creation and lead generation to campaign execution and performance tracking.

Key Responsibilities

Campaign Development & Execution

• Plan, build, and execute email marketing campaigns for lead generation and customer engagement

• Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)

• Help manage paid media and SEO/SEM initiatives, including keyword analysis and ad optimization

Content & Communication

• Write and design marketing content including blogs, newsletters, whitepapers, and case studies

• Assist in website content development and updates (WordPress proficiency required)

• Create social media content calendars and execute campaigns to increase brand visibility

Analytics & Reporting

• Track, analyze, and report on marketing campaign performance using Google Analytics and other tools

• Provide insights and recommendations to optimize marketing ROI

Support & Collaboration

• Support general marketing operations and administrative tasks