As a Senior Product Marketing Specialist at Hawkes Learning, you will lead strategic initiatives to define product positioning, develop compelling messaging, and execute go-to-market plans that drive customer engagement and revenue growth. This high-impact role requires a strong blend of strategic thinking and cross-functional collaboration with content, product, and marketing teams. You will serve as the voice of the customer, shape value propositions, support sales enablement, and champion the competitive differentiation of Hawkes products in the market.
Key Responsibilities:
- Lead the development and ongoing refinement of product value propositions grounded in deep market research, competitive intelligence, and customer insights.
- Organize and communicate the products' unique selling points and ensure messaging is clear and compelling.
- Architect and execute comprehensive GTM strategies for feature releases. Partner with Product Managers to shape launch sequencing, timelines, and long-term adoption success.
- Assist in defining and tracking KPIs that measure the success of GTM initiatives and product marketing impact.
- Lead post-launch reviews to evaluate performance, optimize future launches, and ensure alignment with broader business and revenue goals.
- Serve as a strategic partner to Product Managers by synthesizing market trends, educator needs, and competitive benchmarks into actionable guidance that informs product roadmaps and development priorities.
- Collaborate with sales leadership to equip teams with tools, messaging, and training needed to effectively position products across diverse institution types.
- Manage cross-departmental alignment around product launches, ensuring all teams are prepared and aligned on key launch milestones.
- Lead strategic support for high-value or large-scale adoption opportunities by developing tailored product narratives and collaborating with GTM and product teams to deliver customized materials and presentations.
If you are a passionate and dedicated Senior Product Marketing Specialist who thrives in a fast-paced environment, we encourage you to apply. At Hawkes Learning, you will have the opportunity to contribute to innovative educational solutions and make a positive impact on the learning experience. Headquartered in Charleston, SC, Hawkes Learning also offers an inclusive work environment that thrives on collaboration, creativity, and having a can-do attitude.