Paid Media Specialist

We are seeking a highly skilled Paid Advertising Specialist to join our dynamic marketing team. This role focuses on developing and executing strategic paid advertising campaigns across multiple digital platforms to drive business growth and achieve measurable results. The ideal candidate will be responsible for managing our paid media presence across Google's advertising ecosystem and major social media channels, leveraging data-driven insights to optimize performance and maximize return on investment.

Job Purpose

The purpose of this role is to strategically plan, execute, and optimize paid advertising campaigns across Google platforms (Search, Display) and major social media channels (Meta, LinkedIn, TikTok) to achieve specific business objectives including driving leads, sales, and brand awareness. The Paid Advertising Specialist will be responsible for managing campaign budgets, analyzing performance data, implementing optimization strategies, and ensuring all advertising efforts align with business goals and deliver measurable ROI.

Job Duties and Responsibilities

• Paid Advertising Campaigns
• Google Search Ads
• Google Display Ads
• Social Media Advertising
• Meta Advertising
• LinkedIn Advertising
• TikTok Advertising
• Data Analysis
• ROI Measurement
• A/B Testing
• Audience Targeting
• Budget Management
• Ad Copy Creation
• Visual Content Development
• Campaign Optimization
• Performance Analysis
• Strategy Adjustment
• Platform Best Practices