We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for developing, implementing, and managing our pay-per-click media strategies. The ideal candidate will have a deep understanding of PPC campaigns, including search, display, and social media advertising, and will drive targeted traffic to our website to maximize ROI.
Job Responsibilities:
1. Campaign Management:
- Develop, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).
- Conduct keyword research and selection for PPC campaigns.
- Create ad copy, banners, and other creatives that align with campaign goals and branding guidelines.
- Set up and manage ad groups, bids, and budgets to achieve desired performance.
2. Performance Analysis:
- Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, conversion rates, and ROI.
- Use data analysis to identify trends and insights for continuous campaign improvement.
- Provide regular reports to stakeholders on campaign performance and key metrics.
3. Optimization:
- Implement A/B testing for ad copy, landing pages, and bid strategies to improve campaign performance.
- Adjust bids, ad placements, and targeting settings to optimize campaign effectiveness.
- Keep up-to-date with industry trends and updates to ensure campaigns are in line with best practices and new features.
4. Collaboration:
- Work closely with the content, design, and web development teams to ensure cohesive marketing efforts.
- Collaborate with the SEO team to ensure alignment between paid and organic search strategies.
- Communicate with external partners and agencies as needed for campaign support and management.
5. Tools and Technology:
- Utilize PPC tools and platforms (e.g., Google Ads, Google tag manager, Looker Studio.) to manage and optimize campaigns.
- Stay updated on new tools and techniques that can enhance campaign performance.