This role will be based in our 180 Strand, London office
In this role you will:
- Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands.
- Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives.
- Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups.
- Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
- Work as part of a cross-functional team to deliver successful in-person and virtual events
- Foster a test-and-learn mindset, constantly analysing and optimising campaigns.