This role will be based in our 5HP, London Victoria office
We are seeking an experienced Senior Marketing Manager to lead marketing initiatives for London Tech Week, one of the world's premier technology festivals. This role requires a strategic marketing professional who can drive brand awareness, audience engagement, and commercial success across multiple channels and stakeholder groups.
Key Responsibilities
Strategic Marketing Leadership
- Develop and execute comprehensive marketing strategies to maximize event attendance, sponsor engagement, and media coverage
- Lead cross-functional marketing campaigns across digital, traditional, and experiential channels
- Manage marketing budget allocation and ROI optimization across all channels
- Collaborate with senior leadership to align marketing objectives with business goals
Campaign Management & Execution
- Design and implement integrated marketing campaigns targeting diverse audiences including tech professionals, startups, enterprises, investors, and government stakeholders
- Oversee content marketing strategy including thought leadership, speaker promotion, and industry insights
- Manage digital marketing initiatives including SEO/SEM, social media, email marketing, and marketing automation
- Coordinate PR and media relations to secure high-profile coverage and thought leadership opportunities
Stakeholder & Partnership Marketing
- Develop marketing strategies for sponsor activation and partnership promotion
- Create co-marketing opportunities with key industry partners, venues, and technology companies
- Manage relationships with marketing agencies, vendors, and external partners
- Coordinate with venue partners and local government for city-wide promotional activities
Data Analytics & Performance Management
- Establish KPIs and measurement frameworks for all marketing activities
- Analyse campaign performance, audience engagement, and conversion metrics
- Provide regular reporting and insights to senior management and stakeholders
- Implement data-driven optimization strategies for continuous improvement