This role is based in our 605 3rd Ave, New York, NY 10158, USA office.
We are seeking a dynamic PR & Communications Associate to support Black Hat鈥檚 global cybersecurity events portfolio. This role will help drive media relations, content creation, and strategic communications to enhance brand visibility and thought leadership within the cybersecurity industry. The ideal candidate will have a passion for technology communications and experience in B2B event marketing.
Key Responsibilities
Media Relations & Monitoring
- Conduct daily media monitoring across cybersecurity, technology, and business publications
- Track coverage metrics, sentiment analysis, and prepare comprehensive media reports with actionable insights
- Identify trending topics, emerging threats, and industry conversations relevant to our events and audience
- Monitor competitor activities, industry developments, and regulatory changes affecting cybersecurity
- Maintain crisis communication protocols and escalation procedures
Content Creation & Strategic Messaging
- Draft compelling press releases for event announcements, speaker reveals, and company milestones
- Create engaging blog content highlighting industry insights, event highlights, executive interviews, and thought leadership pieces
- Develop media alerts, fact sheets, executive bios, and media briefs
- Collaborate with internal teams to ensure consistent messaging across all communications
- Support development of key messaging and talking points for executives
Media Outreach & Relationship Building
- Build and maintain comprehensive media lists targeting cybersecurity, technology, business, and trade publications
- Research and identify new media outlets, journalists, podcasters, and industry influencers
- Pitch story ideas and secure media coverage for events and company initiatives
- Coordinate media interviews and speaking opportunities for executives
- Develop and maintain relationships with industry analysts and research firms
Event Communications Support
- Develop comprehensive pre-event, on-site, and post-event communication strategies
- Support on-site media relations during events, including press room management
- Assist with monitoring social media coverage during events
Analytics & Reporting
- Prepare monthly PR performance reports with ROI analysis and recommendations
- Monitor and report on brand sentiment and reputation metrics