Account Executive

Acuity Pricing works with a wide range of retailers and brands and sits within the LIONS Intelligence pillar, alongside the following brands – WARC, The Work, Contagious and Effie Insight. 

Acuity Pricing provides business-critical market and competitor pricing intelligence data to the UK’s largest retailers and brands with unmatched accuracy, speed and quality. 

This full-time role is based in our 5 Howick Place office in Victoria, London, with 3 days a week in the office/in market as standard – Mon/Weds/Thurs currently  

Account management and wider customer support -  

You will work closely with the Account Directors to ensure that existing clients understand and get tangible value from their relationship with Acuity Pricing and you may also work with new clients – helping to streamline their onboarding experience. 

In addition to supporting the Account Directors, you will also have a book of clients of your own to manage, renew and grow and a sales target to hit. 

Our commercial teams are seen as trusted advisors to our clients, who include household retailers and brand names. Through building strong partnerships and relationships with our customers we increase their understanding and usage of services they already buy, but they should also become open to discussions around additional services Acuity may offer. 

You will engage with customers directly by phone, face to face meetings and by email and you should feel comfortable in all situations, with the ability to represent the Acuity brand professionally at all times. 

You will record key insights from customers on our systems and work with our Account Management team to strategise where to prioritise focus to ensure we hit our retention & growth targets.  

Key responsibilities 

• Hitting and exceeding sales targets 

• Working to engage with your customer through email, phone calls and meetings (online and offline)  

• Onboarding customers, potentially as the first point of contact 

• Identifying and supporting the nurturing of upsell & cross-selling opportunities  

• Driving engagement with service, including promoting upcoming events and sessions 

• Collecting integral key information & usage data to help build the case for renewal - accurately recording insights in our systems 

• Producing reports and documentation for internal and external use 
   

Sales Development –  

You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion.  

Your work will play a key role in expanding our reach and accelerating business growth in the competitive pricing space. 
 

Key Responsibilities 
Lead Generation & Pipeline Management 

• Build and manage a qualified pipeline of potential customers through strategic prospecting and research 

• Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations 

• Maintain accurate records in our CRM system to ensure seamless handoff to the sales team 

• Collaborate with marketing to leverage campaigns and events for lead generation 

• Conduct thorough research on prospects to personalize outreach and increase engagement rates 

Inbound Lead Qualification 

• Respond promptly to inbound leads—qualify them and book product tour meetings 

• Conduct initial discovery calls to understand prospect needs and pain points 

• Assess prospect fit against ideal customer profile criteria 

• Articulate the value proposition of Acuity Pricing to different stakeholders 

• Effectively communicate how our solutions address specific industry challenges 

Performance & Reporting 

• Achieve KPIs around calls made, emails sent, meetings booked, and conversion rates and potentially revenue targets 

• Participate in regular NB pipeline reviews with sales leadership 

• Participate in regular account health reviews with sales leadership 

• Production of clear, high quality documentation for both internal and external use 

• Use tools such as LinkedIn to build a network 

• Stay informed about industry trends, competitor offerings, and market developments 

• Actively promote and support diversity, equity, and inclusion within the team and in customer interactions 

• Share best practices and learnings with the broader sales organization 

• Contribute to a positive and collaborative team culture 

• Participate in team meetings and brainstorming sessions 

• Support company initiatives and represent the brand professionally at all times