Marketing Manager

This position will be based in  our One Central, Dubai World Trade Center office

Are you a creative marketing talent ready to make your mark on the international education scene? Join the GESS Education team at Informa Connect and become the driving force behind our prestigious portfolio of education events spanning Dubai, Saudi Arabia and more to be announced soon! 

In this dynamic and impactful role, you'll craft compelling campaigns across multiple channels, analyse performance data to drive results, and bring innovative marketing strategies to life. Your creativity will shape how educational professionals and suppliers connect across our flagship GESS Dubai event—the leading education exhibition in the MENA region—and our expanding international portfolio.

If you're passionate about education, thrive in a fast-paced global environment, and want to flex your marketing muscles with a supportive team that values innovation, this is your opportunity to shine on an international stage.

About the Role 

We are seeking a dynamic Marketing Manager to lead campaigns across the GESS portfolio. You’ll combine creativity, digital expertise, and AI-enabled tools to deliver results that inspire educators, attract exhibitors, and grow our global brand. 

Key Responsibilities 

Campaigns & Strategy 

• Plan and deliver integrated, multi-channel campaigns (digital, content, email, social, PPC, events). 
• Leverage AI-driven insights for customer segmentation, personalised messaging, and optimisation. 
• Deliver measurable results through KPIs, ROI tracking, and continuous improvement. 
• Support sales with lead generation and exhibitor marketing initiatives. 

Digital & Social Media 

• Manage GESS portfolio websites, ensuring content is accurate, optimised, and mobile-first. 
• Use analytics, SEO, and AI-powered tools to enhance discoverability and customer journeys. 
• Lead social media strategy across all channels 
• Track performance using analytics and AI tools, reporting against KPIs. 

Content & Communications 

• Create impactful copy and content for all audiences. 
• Proof and oversee production of marketing collateral  

Stakeholder Engagement 

• Work with exhibitors to maximise sponsorship and digital opportunities. 
• Collaborate with internal teams and external partners to amplify reach. 
• Support exhibitor marketing, sponsorship activations, and the GESS Awards. 

Leadership & Innovation 

• Manage and develop the Marketing Executive. 
• Champion innovation, AI skills, and automation. 
• Foster creativity, innovation, and continuous learning in the team.