We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:
- Work within a highly dynamic business with the energy and style of a start-up
- Be part of building a business that is launching new products and events at scale
- Grab an opportunity to accelerate your career and make a real impact.
What you will do
As our Head of Event Marketing, you will report to the Marketing Director and will manage a diverse team based in beautiful Riyadh. We're looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.
Key Responsibilities
LEADERSHIP
- Recommend team structures and delivery solutions based on requirements
- Line manage senior marketers and specialists working across a range of events
- Work with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI’s
- Provide guidance, feedback and inspiration to line reports
- Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly
- Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
- Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists
- Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
- Reflect the high-performance culture of the marketing team
ANALYSIS & INSIGHT
- Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights
- Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Ensure relevant and timely data is captured (onsite & post show surveys, registration forms, industry research etc)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards to monitor performance
- Build a culture of testing and metrics-driven decision-making in the teams
- Share case studies with marketers within the team, division and Informa Markets
PLANNING & CAMPAIGN MANAGEMENT
- Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives – for exhibitions and virtual/hybrid events
- Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
- Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date
- Recommend external suppliers and ensure adherence to contractual terms and delivery
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
- Ensure optimisation of spend across marketing channels
- Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)
- Recommend website strategy to maximise relevant traffic and conversion
MARKETING EXECUTION
- Together with the marketing managers identify target universe and key segments within target universe
- Guide the team in developing personas, value propositions and messaging for each of the key segments
- Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels
- Monitor and recommend adjustments to the digital marketing activity based on performance metrics
- Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)
- Input into the PR plan (internal or external) and liaise with the event manager/event director
- Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
- Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
- Oversee the design and production of all marketing collateral to be determined within the marketing plan
- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
Key Performance Indicators
- Working alongside commercial leads to develop value propositions and go-to-market strategy
- Ongoing customer insight and engagement strategies
- Overseeing delivery of marketing campaigns in line with business objectives
- Adherence to timelines and budgets
- Marketing KPI report
- To manage a cross-functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training
- To design and deliver campaigns for specific projects as and where required
- To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change