Marketing Executive, World Health Expo - Exhibition

This role is based in our Ari Hills Building Office
ROLE SUMMARY:

Marketing Executive will primarily do marketing based on tools and data that we have. Provide support to Marketing Manager in operating for promotion, branding, advertising, exhibitor data-visitor data analysis and creating a new campaign. The team relates to the company principle to develop our show’s value in terms of delivering project revenue, gross profit and visitor numbers. Not only to find a way to increase visitor number, but also building the relationships with associations, medias, other departments, etc.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

1. Coordinate an effective integrated marketing plan and digital target with current resource team

• Responsible for visitor pre-registration system
• Control OEM marketing forms  
• Search for market info/ competitors info to support sales team
• Support event manager to develop visitor database

2. Implement new features/activities related to on-line and off-line promotion

• Develop and maintain online platforms such as FB, website, line, LinkedIn etc.
• Responsible for online materials i. eDM, press release, online show daily
• Co-ordinate with PR agency for ad and marketing activities 

3. Deal with association, media barter, content provider and build up partner strategy for building long term relationship benefit to project’s reputation

• Responsible for barter deal and complimentary booth 
• Keep relationship with association such as speaker, government agencies, universities
• Responsible for photographer & VDO onsite 

4. Pre, during and post show to produce effective promotional materials to communicate to exhibitor and visitors.

• Responsible for online and offline materials i.e. brochure, show preview, visitor invitation card, show directory, visitor guide, post show report