PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign (digital, PR, offline, online, partnership, E-news, roadshow…)
- Build targeted communication strategies for exhibitors, trade visitors, buyers and industry professionals.
- Execute and optimize digital campaigns such as SEO, Google, Facebook ads..
- Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies.
- Monitor and optimize website performance: SEO, traffic, user experience. Optimize landing page, registration form, and email automation (EDM), as well as using analytics to improve the marketing campaigns
- Market/list research to build a hygienic and healthy database
- Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits.
- Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events.
- Create SEO content and manage content calendar, monitor performance metrics (KPIs, ROI,..) and ensure campaign effectiveness.
- Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership.
- Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
- Management of social media sites such as Facebook and LinkedIn…
- Other tasks assigned by line manager
- Onsite event management including but not limited to
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes