The Global Events Executive is responsible for leading the planning, execution, and performance analysis of in-person events, conferences, sponsorship activations, and internal events. Sitting at the intersection of strategic marketing and operational delivery, this role ensures events align with brand and campaign objectives while delivering high-impact experiences.
You will manage a portfolio of approximately 25 events annually, balancing multiple projects across diverse formats, audiences, and business priorities. With a strong emphasis on project management, stakeholder collaboration, and on-site presence, you will play a hands-on role in delivering seamless experiences that support commercial goals. Travel is a necessary part of the role to manage onsite delivery and maintain quality execution.
Key Accountabilities
Strategic Event Planning & Campaign Alignment
- Lead the end-to-end planning and execution of regional in-person events and sponsored conference participation.
- Align event strategy with campaign objectives, business goals, and regional priorities in collaboration with sales and marketing leads.
- Recommend event participation based on geographic focus, customer needs, and commercial potential.
- Coordinate pre-, during-, and post-event promotional strategies to support attendance and engagement.
- Manage the development and use of on-site and digital event collateral, including content, giveaways, and signage.
Operational Event Delivery
- Create and maintain detailed event project plans, timelines, and budgets for internal and external events.
- Oversee logistics including venue coordination, supplier management, technical requirements, and on-site execution.
- Produce comprehensive event documentation including run sheets, safety briefings, floor plans, and staffing guides.
- Support smaller internal events and activations from concept to execution.
- Travel to event locations to oversee on-site set-up and live execution.
Stakeholder & Vendor Management
- Act as primary liaison for internal stakeholders, including event leads, sales teams, and business sponsors.
- Manage relationships with external event organisers, securing space/sponsorships and negotiating contracts.
- Work with creative agencies and designers to produce bespoke assets for event use.
- Represent the marketing and events function in cross-functional meetings, acting as a trusted advisor.
Budget Management & Reporting
- Own and manage the annual events budget across B2B and B2C channels.
- Track expenses, vendor payments, and budget reconciliations.
- Define and report on KPIs for event success using both qualitative and quantitative data.
- Translate event performance into actionable insights for continuous improvement.
Team & Capability Development
- Act as a role model, mentoring peers and supporting capability development across the wider marketing team.
- Maintain responsibility for self-development by identifying and closing skill gaps.
- Contribute to the ongoing improvement of campaign effectiveness and team processes.