This role is based in our 605 Third Avenue or Newton, MA office.
Digital Strategy & Leadership
- Collaborate with leadership to design and implement a comprehensive multi-channel digital marketing strategy that aligns with business objectives and drives awareness, engagement, and pipeline.
- Manage and optimize digital marketing budgets, ensuring all campaigns are ROI-focused and deliver maximum impact.
- Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness.
- Act as the internal digital marketing expert, providing strategic guidance to leadership and cross-functional teams.
- Balance competing priorities across multiple teams and projects, offering clear reasoning and actionable solutions.
- Leverage data and testing insights to inform roadmap planning, testing strategies, AI tagging, and creative optimization.
Conversion Optimization
- Implement tagging, tracking, and measurement plans to ensure accurate performance data across all digital destinations.
- Plan and execute A/B tests to improve conversion rates across page templates, messaging and creative.
- Partner with Web/Creative teams to optimize user paths, reduce friction, and increase visitor-to-lead and lead-to-MQL conversions.
Search Optimization & Digital Visibility
- Lead all SEO, GEO, and AEO efforts to enhance visibility, drive inbound traffic, and generate qualified leads.
- Utilize tools such as Google Analytics, SEMrush, and others to measure campaign effectiveness and identify opportunities for improvement.
- Develop and execute strategies to ensure Informa TechTarget鈥檚 brand is discoverable across modern digital channels, including AI-driven search platforms like ChatGPT and Gemini.
Analytics & Reporting
- Deliver regular reporting and insights on digital performance, campaign ROI, and audience engagement.
- Translate complex data into actionable recommendations that inform strategy and drive continuous improvement.
- Success Metrics include:
- CPL and CPA benchmarks by channel.
- MQL and pipeline contribution from digital programs.
- Optimized ROAS, allocating spend towards the channels that yield greatest pipeline
- Increase in conversion rates (visit-to-lead, lead-to-MQL).
- Performance lift from A/B testing and optimization.
- Contribution to broader GTM campaigns and growth targets.