This role is based in our Boston, MA Office.
About the Role
CPHI AMERICAS is one of the most important events for the world鈥檚 largest pharmaceutical event portfolio (CPHI), representing the industry鈥檚 innovation, scale, and impact. As we embark on a transformative journey, the event is evolving from an exhibition-first format to an experience-led, content-driven, and networking-focused platform. This transformation is part of a broader strategy to grow the event, create value for stakeholders, and ensure its long-term sustainability.
The Regional Director will play a pivotal role in leading the full operations of CPHI in the US, including direct oversight of the Event and Commercial teams. This role is inherently transformative, requiring a visionary leader who can drive immediate commercial success for the 2026 event while spearheading the strategic growth of the Pharma event and business in the US for 2027 and beyond.
In addition to growing the Americas business, the Regional Director will be responsible for ensuring that US-based revenue and attendees across other global events quadruple by 2030. This market-facing, market-making role demands deep engagement with external stakeholders, including key accounts, industry associations, and government entities, to ensure alignment with market needs and maximize the impact of CPHI AMERICAS and other global events.
The ideal candidate will possess strong pharmaceutical industry knowledge, exceptional leadership skills, and the ability to inspire and lead cross-functional teams while driving strategic growth, operational excellence, and stakeholder engagement.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive strategy for CPHI AMERICAS, ensuring alignment with broader company goals and long-term objectives.
- Lead the transformation of CPHI AMERICAS into an experience-led, content-driven, and networking-focused event, while prioritizing immediate commercial success for 2026 and strategic growth for 2027.
- Establish clear value propositions for attendees and exhibitors, ensuring measurable ROI and differentiation from competitor events.
- Drive the strategic growth of US-based revenue and attendees across other global events, with a goal to quadruple these metrics by 2030.
- Continuously assess and refine event formats to stay competitive, profitable, and aligned with market needs.
Commercial Leadership
- Directly oversee the Event and Commercial teams in the US, ensuring alignment with event goals and driving revenue growth.
- Collaborate with the Commercial Director of the Pharma Portfolio to ensure seamless integration of sales strategies and objectives.
- Monitor and analyze sales performance, providing actionable insights to optimize revenue generation and customer satisfaction.
Market Penetration and Development
- Build and nurture networks with key associations, government entities, and industry influencers to ensure the event achieves the right penetration level across important and untapped verticals.
- Develop strategies to expand the influence of the CPHI AMERICAS brand into LATAM, leveraging Miami鈥檚 strategic location to attract new audiences and opportunities.
- Collaborate with content teams to curate high-quality programming that addresses industry challenges, fosters meaningful discussions, and aligns with the needs of diverse market segments.
- Design immersive, interactive networking opportunities that enhance attendee engagement, create lasting connections, and drive cross-market collaboration.
- Identify and capitalize on emerging opportunities within the pharmaceutical and healthcare industries, ensuring Pharma Portfolio remains relevant and impactful.
- Leverage customer feedback, market insights, and data to continuously refine event strategies, ensuring alignment with evolving industry needs and maximizing value for stakeholders.
Operational Excellence
- Accountable for the P&L of CPHI AMERICAS, providing clear, actionable insights to finance and leadership regarding financial risks, opportunities, and forecasts.
- Lead and manage the annual financial planning processes, including 3-year planning, budgeting, pricing, and forecasting.
- Manage budgets effectively, ensuring cost efficiency while delivering exceptional value to attendees and stakeholders.
- Continuously monitor risks and opportunities against short- and long-term plans, taking proactive actions to mitigate risks and maximize opportunities.
Leadership and Team Management
- Lead and mentor a matrixed team, fostering professional development and a collaborative work environment.
- Guide and influence cross-functional teams, ensuring alignment with portfolio growth strategy and goals.
- Inspire and motivate teams to achieve high performance and deliver exceptional results.
Line Management Responsibilities
- Directly manage and oversee the performance of the Event and Commercial teams based in the US, ensuring clarity of roles, responsibilities, and expectations.
- Conduct regular one-on-one meetings, performance reviews, and provide constructive feedback to support professional growth and development.
- Set clear objectives and KPIs for direct reports, ensuring alignment with overall portfolio goals and regional strategy.
- Identify and address skill gaps within the team, providing training, coaching, and development opportunities as needed.
- Foster a culture of accountability, collaboration, and innovation within the team, ensuring high levels of engagement and productivity.
Key Skills and Competencies
Market-Making Leadership
- Proven ability to act as a "market maker," identifying and addressing unmet needs in the pharmaceutical industry and creating new opportunities for growth. 路 Deep understanding of the pharmaceutical and healthcare industries, including market trends, challenges, and opportunities.
- Strong ability to shape markets by engaging with key accounts, associations, and government entities to influence industry direction and align with strategic goals.
- Expertise in building ecosystems that connect stakeholders, foster innovation, and drive long-term value creation.
- Ability to penetrate untapped verticals and expand the influence of the brand into new regions, including LATAM.
Strategic Vision and Innovation
- Expertise in developing and executing strategies that align with market needs and industry trends.
- Creative, out-of-the-box thinker, able to identify new opportunities and solutions in a competitive market.
- Strong analytical skills with experience using data to make informed decisions and guide market strategies.
Customer-Centric Approach
- Exceptional interpersonal and communication skills, with the ability to build relationships with industry leaders, associations, government entities, and stakeholders.
- Ability to translate market insights into compelling strategies and experiences that drive engagement and growth.
- Leverage customer feedback and data to drive continuous improvements in market positioning and delivery.
Operational and Financial Acumen
- Proven experience in managing budgets, ensuring cost efficiency while delivering high-quality outcomes.
- Ability to develop, manage, and forecast budgets with a focus on maximizing revenue and minimizing costs.
Leadership and Team Management
- Strong leadership skills, with experience managing matrixed teams and driving organizational change.
- Proven track record of mentoring and developing team members, fostering collaboration and accountability.
- Ability to inspire and motivate teams to achieve high performance.