This role is based in our 605 Third Avenue or Newton office.
As the Director, Marketing Analytics and Reporting you will play a critical role in driving data-driven decision-making within the Marketing department. You will lead the development and execution of reporting frameworks, analytics strategies, and performance measurement systems to optimize marketing effectiveness and operational efficiency. As a strategic thinker, you will possess a strong analytical mindset, exceptional leadership skills, and the ability to convert complex data into actionable insights.
What You鈥檒l Do
Reporting and Analytics Strategy
- Take ownership of the existing reporting and analytics strategy, ensuring its successful implementation across the Marketing department.
- Drive the execution of defined KPIs, metrics, and reporting frameworks to measure marketing performance and operational efficiency.
- Ensure alignment of analytics initiatives with the broader marketing and organizational goals.
- Identify opportunities to refine and enhance the existing strategy and reporting frameworks based on evolving business needs, emerging trends, and stakeholder feedback.
Advanced Analytics & Insights
- Collaborate with marketing and sales teams to deeply understand our business strategy, goals, and critical questions that drive decision-making.
- Translate complex analytical findings into clear, compelling narratives that inform marketing strategies and investment decisions.
- Conduct ongoing and ad-hoc analyses of customer behavior across touchpoints, turning insights into actionable recommendations that drive growth.
- Lead initiatives such as marketing attribution modeling, channel performance optimization, segmentation analysis, and cohort studies to uncover opportunities for improvement.
- Develop predictive models and advanced analytics techniques to forecast marketing outcomes and ROI.
- Develop and maintain dashboards, reports, and data pipelines that provide real-time insights into customer behavior, campaign effectiveness, and marketing performance.
Audience Strategy & Activation
- Partner with marketing teams to design and execute audience segmentation strategies that enable precise targeting and personalized customer experiences.
- Act as the go-to analytics partner for senior management, leveraging strong communication and presentation skills to deliver insights that are clear, actionable, and impactful.
System Governance & Data Management
- Serve as a data steward, collaborating with the central data engineering team to ensure data quality, accuracy, and compliance.
- Advocate for a best-in-class data architecture that powers a unified customer view, ensuring seamless integration across systems and processes.
- Monitor and manage data ingestion, deduplication, and normalization across key platforms, including Salesforce, Marketo, ad platforms, and BI tools.
- Define and enforce data governance policies to ensure compliance with security, privacy, and regulatory standards.
Platform Administration & Optimization
- Oversee system updates, user access, role permissions, and troubleshooting to ensure stability and scalability.
- Manage data pipelines to ensure accurate ingestion, transformation, and activation across CRM, marketing automation, analytics, and downstream systems.
- Regularly audit system performance, troubleshoot issues, and collaborate with cross-functional teams to resolve challenges.
- Partner with Data Engineering and MarTech teams to ensure reliable data pipelines, tagging infrastructure, and automation of reporting processes.