This role is based in our Ari Hills office
Overview
The International Marketing Manager will lead the strategy, planning, and execution for international marketing and buyer development initiatives for our exhibitions of ProPak Asia , Energy and Water portfolio. This role will oversee the Assistant Buyer Manager and collaborate closely with the Marketing Manager to drive international visitor promotion, strengthen our brand positioning, and ensure successful delivery of international visitor and buyer targets.
Key Responsibilities
1. Strategic Planning & Market Development
- Develop and implement international marketing strategies to attract overseas visitors and buyers, aligned with overall event objectives.
- Identify and prioritize target markets, industries, and buyer segments.
- Conduct market research to trends, opportunities, and competitive insights for international promotion.
- Build and maintain strong relationships with overseas associations, media partners, and industry networks.
2. Buyer Programmes
- Oversee the Hosted Buyer Programmes in collaboration with the Assistant Buyer Manager, ensuring the recruitment of high-quality buyers from target countries for PKA and ASEAN for energy portfolio.
- Define criteria, selection processes, and engagement strategies for hosted buyers.
- Manage end-to-end buyer programmes operations, including outreach, communication, and on-site arrangements.
- Evaluate post-event results to measure ROI and recommend improvements.
3. International Visitor Promotion
- Create and lead integrated marketing campaigns targeting international visitors across digital, offline, and partner channels.
- Negotiate and manage international media partnerships, barter agreements, and advertising placements.
- Develop compelling promotional content tailored to global audiences.
4. Stakeholder & Team Collaboration
- Report to Marketing Director and work closely Managers to ensure consistency in brand messaging and campaign execution.
- Partner with internal teams and external agencies to maximize international marketing impact.
- Supervise, mentor, and develop the Assistant Buyer Manager and other assigned team members.
5. Event-Time & On-Site Responsibilities
- Oversee the international visitor and buyer experience during the event, ensuring smooth registration, networking opportunities, and hospitality arrangements.
- Act as a senior point of contact for key international buyers and visitors.
- Monitor and resolve issues promptly to maintain a positive event experience.
6. Performance Analysis & Reporting
- Track and analyze KPIs related to international marketing campaigns and buyer programmes performance.
- Prepare regular reports with actionable insights and recommendations for future strategies.
- Manage assigned budgets effectively, ensuring optimal ROI.