Audience Development Manager

This role is based in our Amsterdam, Netherlands Office

As the Audience Development Manager, you’ll play a key role in growing and engaging our digital audiences. You’ll design and implement plans to expand our reach and strengthen audience interactions across digital platforms. This hands-on role combines analytical thinking with creative execution, managing campaigns that use segmentation, email, PPC, and SEO to deliver measurable results. Leading a team of two, you’ll coordinate efforts to meet audience growth targets and enhance our digital presence.

This role is perfect for a proactive, self-motivated individual with a dynamic personality and a passion for delivering results. Reporting to the Head of Digital Marketing Products, you’ll collaborate with stakeholders across Digital Sales, Content, Digital, and Marketing teams. Strong communication and stakeholder management skills are essential.

Key Responsibilities

Grow and Engage Audiences

• Develop and implement creative tactics like webinars, newsletters, gated content downloads, and website traffic initiatives to expand our digital audience.

Analyze Data for Growth Opportunities

• Use analytics to identify new growth prospects and optimize campaigns for better performance.

Manage Paid Search and SEO

• Oversee PPC and SEO efforts to drive traffic to media and directory websites and attract new audiences.

Create and Execute Campaigns

• Develop engaging content and manage campaigns from start to finish, growing our audience and driving engagement.

Optimize Websites

• Maintain and improve directory and product websites, such as webinar pages, to boost traffic and conversion rates.

Segment and Target Audiences

• Build and refine targeted audience segments for personalized engagement and long-term retention.

Collaborate Across Teams

• Work with internal teams and external partners to ensure campaign consistency and effectiveness.

Monitor and Optimize Campaigns

• Track performance metrics and continuously improve efforts based on insights.

Lead and Develop Your Team

• Manage a small marketing team, fostering collaboration, learning, and high performance.