This role is based in our Bugis Junction Tower office.
Join the Asia Tech X Singapore (ATxSG) Marketing Team!
We're looking for a dynamic marketer to help us create engaging 360掳 campaigns that will:
- Strengthen and grow the ATxSG brand presence across key markets
- Drive event registrations and on-site attendance through targeted marketing initiatives
- Design and deliver engagement strategies that maximise pre- and post-event touchpoints
- Deliver impactful partnerships that enhance reach and experience
Marketing Planning & Execution
- Plan and execute integrated marketing campaigns to grow target audiences and client databases, drive marketing consent, and increase engagement with relevant content.
- Develop and deliver audience engagement strategies that create meaningful, interactive experiences and drive registrations and attendee sign-ups.
- Establish and maintain best practices for content creation, distribution, optimisation, and performance tracking across channels.
- Create, manage, and optimise email marketing campaigns, including segmentation, scheduling, and performance analysis.
- Own day-to-day management of social media platforms, contributing to overall social strategy while executing planned content across LinkedIn, Meta, and X (Twitter).
- Manage ongoing website updates, content uploads, and basic optimisation in collaboration with internal teams and vendors.
- Ensure all marketing materials are accurate, on-brand, high quality, and delivered to agreed timelines.
Analytics & Reporting
- Track, analyse, and optimise channel performance and marketing ROI, applying insights and learnings throughout the campaign lifecycle.
- Monitor, interpret, and report on key marketing KPIs and metrics, contributing to structured weekly and post-campaign reporting.
- Develop a strong understanding of the market, target audiences, and behavioural insights to ensure content and campaign strategies are aligned with defined demographics.
- Ensure consistency of brand standards across all market-facing communications and channels.
Partnerships & Collaboration
- Support the preparation and execution of publicity agreements and marketing materials with trade, media, and ecosystem partners.
- Manage delivery of partnership marketing obligations, ensuring all deliverables are executed accurately and on schedule.
- Collaborate cross-functionally with internal teams and stakeholders, adopting a customer-first mindset to deliver successful in-person events and campaigns.