This role is based in our Chicago office.
As the Event Director- Space Tech Expo USA, your role is to strategically build and expand both live and virtual event portfolios. You'll drive the tactical implementation of these strategies alongside your show team, ensuring that results align with established KPIs and financial objectives. Acting as the 'face' of the brands, you'll cultivate strong relationships with key stakeholders across the board, including exhibitors, attendees, and association partners.
You will be accountable for, and evaluated based on, the financial, operational, and customer performance of the events. This responsibility will require you to make informed decisions that lead to commercially successful and financially viable products for customers. Your focus will be on increasing market presence, engaging the community, and delivering an outstanding customer experience.
Role Accountability and Duties:
Strategy and Growth
- Develop long and short-term strategic plans for events – both physical and virtual
- Manage tactical implementation of strategic plans
- Deliver on financial, operational and customer oriented-brand objectives (e.g., new business and customer retention, NPS, customer satisfaction)
- Build strategies to seize new market opportunities, or grow the brand(s) into adjacent sectors or customer segments (across geographies, platforms, and verticals) in collaboration with the Portfolio Director.
- Support the development of event/product pricing strategies, based on strategic layout of an event space, product bundling options, value-based pricing and commercial drivers
- Support the development of key strategic partnerships and management of association relationships
Quality and Innovation
- Lead the delivery of outstanding customer experience, working with the team to create innovative and interactive experiences at the events
- Drive creative and new ideas to engage customers at and around the events. Prototyping new ideas and innovative approaches.
- Challenge current restrictions in thinking to increase engagement of the event for the customer
Operational Leadership
- Manage P&L in collaboration with the Portfolio Director, functional budget holders and Finance
- Provide accurate and timely reporting of KPIs and forecasts
- Provide monthly reports and high-level leadership reports as required
- Manage collaboration across the business functions of Sales, Marketing, Operations, Finance, IT and Registration
- Responsible for overall customer experience
- Line management of Sales managers through regular 1:1’s, professional development, and coaching and mentoring
- Monitor team and individual performance against targets, KPIs, and MBOs
- Support on the recruitment and assessment of new hires to the team
- Support where necessary in the annual financial planning and quarterly forecasting meetings reviews
Execution
- Monitor and manage the day-to-day execution of events across Marketing, Sales, Operations and more
- Provide guidance in the development of all marketing, experiential, and partner programs
- Help guide the development of all live content and conference programming
- Manage the development and execution of all operationally related programs