This role is based in our Toronto office.
Responsibilities of the Marketing Content Creator & Video Editor:
- Create, manage, and optimize content for YouTube, TikTok, and other social media platforms, including event highlights, cosplay compilations, panel clips, branded thumbnails, SEO optimization, and interactive filters.
- Assist the wider marketing team to create and edit video ads for each event as needed.
- Manage the content calendar and ensure consistent posting and community engagement.
- Research and stay updated on social media trends to pitch ideas and ensure content remains relevant and engaging.
- Set up and manage the FAN EXPO Studio at events, including coordinating with talent and agents to film content in our studio.
- Scout and oversee local videographers, ensuring quality coverage and managing relationships.
- Plan and guide videographers’ schedules and shot lists for each event.
- Capture and edit event footage as needed.
- Build partnerships with influencers and entertainment brands to expand content opportunities.
- Organize and maintain the video archive after events.
- Constantly analyze content performance to grow subscribers and improve strategy.
- Support newsletter creation and analyze metrics to improve engagement.
- Collaborate with the sponsorship team to develop revenue-generating content ideas.
- Perform other duties as needed.