This role is based in our 222 West Las Colinas Boulevard, Irving, Texas 75039 office.
We are seeking a dynamic Content Marketing & Research Report Editor to join the License Global media content team. This hybrid role combines traditional content production with strategic content marketing to develop, author and research high-impact whitepapers including our flagship Top Global Licensors report. The successful candidate will drive contact acquisition and audience engagement while establishing themselves as a thought leader in the brand licensing industry.
Key Responsibilities:
Content Production & Research
- Lead the development and production of License Global's premium whitepaper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more.
- Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the whitepaper reports.
- Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community.
- Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research.
- Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global鈥檚 tone of voice and style.
- Maintain editorial standards that reinforce License Global's reputation for trust and integrity.
Content Marketing & Strategy
- Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs.
- Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video.
- Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach.
- Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies.
Audience Development
- Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals.
- Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, PowerBI and other platforms as needed.
- Collaborate with Vice President, Content & Strategy; Head of Content and event team to further leverage whitepaper reports via live content, networking events, and other audience engagement opportunities as they arise.
- Build and maintain relationships with key industry stakeholders and thought leaders.
Industry Expertise
- Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors.
- Stay current with industry trends, market developments and competitive landscape.
- Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events.
- Contribute to editorial planning and content strategy discussions on the wider License Global content team.