Head of retail media, Romania

YOUR MISSION

As Head of Brand Ads, you’ll take Glovo’s advertising business to the next level — evolving it from a high-potential unit into a strategic, scalable, and profitable business. You’ll lead a cross-functional team, develop high-impact partnerships with media agencies and global brands, and shape how advertisers engage with Glovo’s unique ecosystem.

You will not only execute but build: the business model, the partnerships, and the organization needed to make Glovo a reference player in retail and brand media.

THE JOURNEY

• Build and Scale the Brand Ads Business:

Develop a long-term commercial and operational plan to make Glovo’s Brand Ads a sustainable and profitable business vertical. Define the go-to-market strategy, pricing model, and commercial narrative to position Glovo as a key player in Retail Media.

• Develop Strategic Agency Partnerships:

Lead the relationship with top-tier media agencies and holding groups, shaping multi-year joint business plans. Build frameworks for agency collaboration, measurement, and performance accountability.

• Develop Strategic FMCG partnerships with global & local brands:

Build and nurture senior-level partnerships with top FMCG players and emerging local brands, creating joint business plans that maximize their visibility and performance within Glovo’s ecosystem. Drive collaboration across marketing, data, and category teams to deliver integrated growth initiatives.

• Own the P&L and Growth Strategy:

Be accountable for Brand Ads revenue, profit margins, and investment prioritization. Identify and unlock new monetization opportunities through brand partnerships and innovative formats.

• Drive Excellence in Execution:

Oversee execution of media campaigns (endemic and non-endemic), ensuring flawless delivery and measurable impact for advertisers. Translate data and insights into strategic actions that strengthen client retention.

• Shape a High-Performing Team:

Build and develop a team of brand media specialists, strategic planners, and account leads. Ensure strong collaboration with local commercial teams and HQ stakeholders to embed media thinking across Glovo’s commercial strategy.

• Be a Voice for Advertising in Glovo:

Collaborate with product, data, and central media teams to influence roadmap priorities, product developments, and measurement frameworks that enable scalable media performance.