Campaign management & execution
Lead the end-to-end execution of campaigns, translating high-level briefs into detailed tactical plans across paid media (e.g., Meta, Google) and owned channels (e.g., Push, WA, Email).
Manage the Campaign Budget and timeline, ensuring funds are tracked accurately and campaigns pace correctly to maximize impression and conversion opportunities.
Serve as the primary point of contact for external merchant partners during co-marketing campaign launches, coordinating asset exchange, approvals, and measurement tracking.
Optimization & Analysis
Monitor real-time campaign performance dashboards to identify immediate optimization opportunities and mitigate underperformance risk.
Deliver weekly performance reports and deep-dive analyses to Manager, detailing key insights, operational blockers, and actionable recommendations for future strategy.
Asset & Compliance Oversight
Manage the internal creative workflow, ensuring all required assets are delivered on time, approved by stakeholders, and correctly sized/formatted for specific channels.
Ensure all campaign messaging and offers are compliant with financial services regulations and internal risk policies before launch.