Campaign Execution & Program Management
- Translate high-level campaign strategy (provided by client leadership) into executable workstreams, timelines, and deliverables.
- Manage day-to-day execution of large-scale, multi-funnel marketing campaigns (Brand, Growth, and Content Marketing) across creative, content, media, analytics, and partner marketing.
- Own project plans, timelines, production schedules, content calendars, and approval processes to ensure high-quality, on-time delivery.
- Coordinate with internal teams and external agencies to drive asset production and activation readiness.
Cross-Functional Coordination
- Serve as the operational hub across internal teams, ensuring clear communication, alignment, and timely feedback loops.
- Facilitate seamless handoffs between creative, media, product, analytics, and partner teams.
- Maintain documentation, briefs, trackers, and meeting cadences to ensure accountability and alignment.
Stakeholder Management & Communication
- Provide consistent status updates to stakeholders on timelines, risks, progress, and decision points.
- Support executive-level reporting by preparing summaries, dashboards, and milestone recaps.
- Proactively identify and escalate risks or barriers and work cross-functionally to resolve issues impacting delivery.
Performance Tracking & Optimization Support
- Partner with analytics teams to pull KPIs, synthesize insights, and summarize campaign performance.
- Identify optimization opportunities and coordinate adjustments across teams as needed.
- Support the development of performance reporting for senior leadership.
Agency, Vendor & Partner Support
- Coordinate with agencies, vendors, and partner teams to ensure timely development and delivery of campaign assets.
- Ensure all deliverables align with campaign objectives, brand guidelines, and partner requirements.
- Provide feedback, quality control, and direction to maintain consistency across channels.