What is this position about?
We are looking for a hands-on CDP Engineer with strong experience in Segment to support the transition from a technology-led CDP implementation to a marketing-led activation model. This role will focus on building and managing audiences, ensuring data accuracy, monitoring platform health, and enabling marketing teams to effectively leverage customer data.
This is a highly execution-focused role working closely with marketing and data teams within a low-copy architecture environment powered by Databricks, ensuring reliable data ingestion and accurate customer profile unification. The position is Remote within LATAM and requires advanced English communication skills.
Job Description
Build and manage scalable audience segments within Segment CDP based on marketing and business requirements.
Translate marketing use cases into technical segmentation logic using the Segment platform.
Ensure data accuracy and integrity across data pipelines, source systems, and the CDP environment.
Monitor platform health and define validation checks for data ingestion and audience accuracy.
Identify ingestion failures, unexpected data gaps, or inconsistencies and escalate when necessary.
Validate that customer data arriving in the CDP aligns with upstream data architecture and expectations.
Work with identity resolution and profile unification concepts within complex enterprise data environments.
Establish governance standards including workflows, naming conventions, and QA processes.
Partner with marketing teams to prioritize activation use cases and improve targeting precision and campaign performance.
Enable and support marketing stakeholders to increase adoption and effective use of Segment.