We are seeking a Senior Marketing Manager to lead commercialization and go-to-market (GTM) execution for the newly integrated Fiserv partnership/acquisition. This role is highly executional and revenue-oriented, responsible for translating product and platform capabilities into compelling sales and marketing assets that drive acquisition and growth across targeted customer segments.
This is a contract role designed to support a critical phase of platform commercialization, working closely with Sales, Product, Partnerships, and Paid Media teams.
Key Responsibilities
Commercialization & GTM Strategy
- Own commercialization efforts for the Clover platform as part of the Fiserv partnership/acquisition
- Translate product features, platform capabilities, and partnership value into clear market-facing messaging
- Define and execute GTM plans for prioritized customer segments, including SMB and vertical-specific audiences
- Align positioning and messaging across channels to support acquisition and sales conversion
Sales Enablement & Asset Development
- Develop and deliver high-impact sales enablement assets, including pitch decks, one-pagers, battle cards, case studies, and product overviews
- Partner closely with Sales to ensure assets are practical, relevant, and optimized for real-world selling scenarios
- Support sales training and rollout of new messaging, offers, and platform updates
- Act as the bridge between Product, Marketing, and Sales to ensure alignment throughout the funnel
Marketing Execution & Campaign Support
- Support development and execution of paid media acquisition campaigns, in partnership with performance marketing teams
- Contribute to campaign messaging, creative direction, and offer strategy to drive qualified leads
- Ensure consistent messaging across paid, owned, and sales-led channels
- Track performance and iterate on messaging and assets based on campaign and sales feedback
Cross-Functional Collaboration
- Work closely with Product, Partnerships, Sales, and Analytics teams to support platform launches and enhancements
- Manage stakeholders across Fiserv and internal teams as applicable
- Maintain a strong understanding of the competitive landscape and evolving market dynamics