We are seeking an experienced Sponsorship & Go-to-Market Marketing Manager to support our sponsorship portfolio and drive commercial impact across key partnership properties. This role will focus on developing go-to-market strategies, building executive-ready pitch materials, and identifying activation opportunities that translate sponsorship assets into measurable business outcomes. The ideal candidate brings strong sponsorship expertise, agency experience, and the ability to operate strategically while executing with precision.
The Details:
What You鈥檒l Do:
Develop comprehensive go-to-market (GTM) strategies for sponsorship properties, aligning activation plans to business objectives such as acquisition, engagement, brand lift, and revenue growth.
Create polished, executive-level pitch decks and client-facing materials that clearly articulate sponsorship value propositions and commercial impact.
Translate sponsorship assets into actionable activation strategies across digital, experiential, media, and CRM channels.
Partner with internal stakeholders and external agency teams to refine positioning, creative direction, and integrated campaign strategy.
Manage agency relationships and provide strategic oversight across creative development and execution.
Establish measurement frameworks and KPIs to evaluate sponsorship performance and ROI.
Support business development efforts through sponsorship ideation, market research, and strategic storytelling.
Flex into adjacent strategic initiatives as business needs require, including select marketing or payments-related workstreams.
Thrive in a fast-paced, dynamic environment, demonstrating strong prioritization skills, executive presence, and a results-driven mindset.