We are seeking a visionary Digital Marketing Manager to join our team in the tropical paradise of Phu Quoc, Vietnam. As a key member of our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, engagement, and revenue growth across all our digital channels.
- Develop and execute comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising
- Manage and optimise the company website, ensuring an excellent user experience and high conversion rates
- Create and oversee content strategy across all digital platforms, ensuring brand consistency and engagement
- Analyse campaign performance using various analytics tools and prepare detailed reports with actionable insights
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives
- Stay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market
- Manage relationships with external agencies, vendors, and digital partners
- Oversee the digital marketing budget and ensure efficient allocation of resources
- Develop and implement strategies to increase direct bookings and reduce dependency on third-party platforms
- Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement