A detail-oriented Sales and Marketing coordinator to contribute to the achievement of sales and marketing targets. The successful incumbent will coordinate task within the sales and marketing department, support digital marketing strategies and maintaining good customer relationships. The Sales and Marketing coordinator's responsibilities include but not limited to supporting sales, ensuring client satisfaction, coordinating with other departments, problem solving, handling administrative duties, assist in developing, implementation and execution of the marketing strategy for the Hotel and working with all relevant stakeholders to ensure return on investment.
Levels of accountability:
- Reports directly to the Director of Sales and Marketing.
- Collaborating with the Sales and Marketing Team and external Marketing Consultants to ensure that the marketing strategy is aligned with all marketing efforts and that all collateral is aligned to promote the image of Cape Grace.
Primary Responsibilities
Financial: Satisfied Shareholders:
- Assist in the design of marketing campaigns.
- Assist in the daily management of the Sales & Marketing budget.
- Assist in the management of contracts and relationships with agencies and suppliers.
Customer Service: Delighted Customers:
- Ensure Campaigns are aligned to the target audiences.
- Oversee the creation and distribution of high-quality and engaging content.
- Ensure that all collateral is appealing to the target audiences and in line with the brand.
- Innovative and inspiring new ideas are implemented to compliment the brand communication strategy.
Other:
- Research and identify a variety of gifts that align with our company culture and values, as well as the preferences and interests of the sales team.
- Coordinate with vendors, suppliers, and gift providers to secure the best options.
- Assist in the management of consortia participation, profiles and industry associations.
- Oversee the planning and execution of hotel events.
- Collaborate with event planners, caterers, and vendors to ensure seamless execution.
- Promote and market events through various channels to attract attendees.
Administrative:
- Monitoring of expenses
- Following the accounting process with regards to purchase orders, invoice and barters.
- Assist in all travel arrangements for the team.
- Assist with site inspections, tradeshow management.
- Assist in all admin related sales requests.
- Assist with industry memberships.
- RFP completion.
Learning and Growth: Motivated and Prepared Workforce:
- Takes responsibility for own learning and Development.
- Innovation & Improvement.
- Use experience with guests, their feedback and requirements to formulate innovative service ideas to department management to continuously improve the standards of service if needs be.
- Ability to give and receive feedback.
General Knowledge and Responsibilities:
- Has a thorough knowledge of the hotel and services provided to the guest.
- Maintains a high standard of service, appearance and social skills according to the company policy.
- Works in harmony with all departments and employees, is willing to assist others when and if required.
- Attends all training and workshops as and when required.
- Is familiar with all policies and procedures, house rules, fire, security and emergency procedures as well as all checklists pertaining to the position.
- Ensuring Brand Standards are maintained.
- Performs any reasonable duties as instructed by immediate supervisor.
Processes: Effective Processes:
- Ensure efficient and effective social media strategy.
- Design, implement and improve on social media processes to streamline campaigns and interventions.
- Maintain stakeholder relationships both internally and externally.
- Execute social media campaigns as agreed upon.
- Develop and execute a visual content strategy that aligns with our marketing goals.
- Manage social media platforms, such as Facebook, Instagram, LinkedIn and TikTok.
- Manage social media performance tools.
- Develop and execution of monthly communications calendar for social media channels, such as Facebook, Instagram and LinkedIn.
- Measure effectiveness of all social media interventions.
- Plan and schedule photoshoots, video shoots, and locations.
- Capture high-quality photos and videos that highlight our product, brand and services.
- Submit monthly marketing presentations.
- Assist in formulation and creation of promotions to drive revenue in the various revenue centers such as Rooms, F&B and the Spa.
- Work with design team to create promotional collateral as per the brand standard.
- Collaborate with the design team to conceptualize, design, and produce visually appealing and informative collateral.
- Ensure all collateral materials adhere to the brand guidelines, maintaining consistency in design, color schemes, typography, and messaging.
- Plan, create, and manage a range of hotel collateral materials, including brochures, pamphlets, signage, menus, and promotional materials.
- Ensure all collateral materials adhere to the brand guidelines, maintaining consistency in design, color schemes, typography, and messaging.
- Work closely with the design team to communicate project requirements and provide creative direction.
Public Relations:
- Work with corporate PR to develop and execute brand initiatives.
- Write and disseminate press kits, releases editors’ advisories, calendar listing.
- Advise on marketing and advertising copy and provide editing for brand consistency.
- Develop and build positive relationships with local media and industry partners in key markets.
- Develop and maintain all media lists and contact information.
- Maintain an up-to-date photo and video library, including a photographic record of all media and special events.
- Conduct individual and media familiarization trips and regional media outreach/entertaining as needed.
- Conduct research to identify relevant influencers and thought leaders in our industry.
- Develop and maintain a database of potential influencers.
- Initiate contact with influencers through personalized outreach, fostering relationships.
- Manage all content creators and influencers.
- Submit monthly media measurements reports.