Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
Increase incremental revenue over need periods.
Manage with key project team the implementation of tactical campaigns eg: Super Sale
Manage relationship and key co-operative projects with tourism organisations / partners
Email Marketing
Coordination of Novotel Kolkata Hotels & Residences content for E Communication.
To ensure consistency of message and offers that are revenue generating and meeting objectives.
Using in-depth analysis of email marketing results to increase ROI.
To proactively increase email database records from residence
Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
Co-manage advertising campaigns.
Manage KPI’s to constantly improve website performance.
Provide monthly reports to General Manager, Hotel Manager & Director of Marketing & Communications