Social Media and Marketing Manager

The Social Media and Marketing Manager will work closely with the Sales, Marketing, Revenue, and Communications teams and reports to the Director of Marketing & PR. This role is a highly creative, visually driven position focused on storytelling, brand image, and digital presence for Fairmont Grand Del Mar.

The ideal candidate is a content creator, storyteller, and designer at heart, with a strong understanding of luxury branding, social media trends, public relations, and visual communications. This position leads the creation of compelling social media content, PR-driven storytelling, and graphic design assets, both digital and print, ensuring the hotel’s experiences are consistently aspirational, on-brand, and highly shareable.

This role plays a key part in shaping how Fairmont Grand Del Mar is perceived across social platforms, media outlets, partnerships, and guest touchpoints, while supporting revenue growth, brand awareness, and community engagement.

Essential Functions & Key Responsibilities

• Develop, manage, and execute comprehensive and social media strategies that engage local, national, and international audiences.
• Lead content creation across platforms including Instagram, Facebook, LinkedIn, Pinterest, YouTube, hotel blogs, and emerging channels.
• Create visually compelling and elaborate posts, stories, reels, short-form videos, and campaigns that reflect the hotel’s luxury positioning appealing to a sophisticated demographic. 
• Own the social content calendar, ensuring alignment with brand initiatives, seasonal campaigns, robust programming and revenue goals.
• Monitor trends, platform updates, and cultural moments to keep content fresh, relevant, and innovative.

Graphic Design & Visual Assets

• Design high-quality digital and print marketing assets using Adobe InDesign (required), including social graphics, media kits, event collateral, brand presentations, signage, and in-room/guest facing promotional materials.
• Collaborate with Marketing, PR, and Operations teams to produce on-brand creative assets that support campaigns, events, and partnerships.
• Maintain brand consistency across all visuals while introducing creative concepts that elevate the brand.
• Support layout, formatting, and design needs for press materials, presentations, leaflets, and internal communications.

Public Relations & Influencer Marketing

• Partner closely with the Communications team to support PR initiatives, media storytelling, and brand visibility.
• Coordinate influencer, media, and journalist collaborations, including making reservations and host stays, content creation, and asset delivery.  Must be available to work on weekend and during evenings if needed. 
• Participate in and support media photo shoots, video shoots, and branded content productions with external partners.
• Assist in the creation of press-ready visuals, media assets, and storytelling content for earned media opportunities.

Paid Social & Campaign Support

• Develop and execute hotel-specific paid social campaigns.
• Support campaign creative, audience targeting, and optimization across platforms such as Meta, LinkedIn, Google, Pinterest, and YouTube.
• Track campaign performance, engagement, and ROI, reporting insights and results to leadership.

Analytics, Reporting & Optimization

• Track and report on social media growth, engagement, reach, and campaign performance.
• Set annual social media and engagement goals and develop strategies to achieve them.
• Leverage insights to refine content, creative direction, and posting strategies.

Reputation Management

• Oversee online reputation management, including monitoring and responding to guest reviews within 24 hours and social media comments with a consistent, luxury-focused brand voice, while collaborating with internal teams to address feedback and enhance guest satisfaction.

Collaboration & Partnerships

• Work cross-functionally with Marketing, PR, Food and Beverage, Revenue, Reservations, and Operations teams.
• Support community partnerships, programming, events, and brand collaborations through content creation and promotion.
• Manage vendor and agency relationships related to public relations agencies and partnership initiatives.

Work Environment

• Luxury resort and hotel setting, including events, activations, and on-property content capture. 

Competencies

• Strong storytelling skills with a luxury-focused mindset
• Excellent visual and creative judgment, including video and photography capture
• Highly organized with strong project management skills
• Ability to balance creative execution with performance-driven results
• Collaborative, adaptable, multitask and comfortable working in a fast-paced, ever changing hotel environment

Physical Demands

• Requires extended periods of sitting, standing, and walking throughout the property