Sales & Events Manager

Your Role in the Story

As our Sales & Events Manager, you’ll be at the heart of positioning, launching, and driving the success of these two unique hotels, working closely with and under the guidance of the Cluster Sales Director. You’ll ensure that every market segment—from luxury segment to wedding and event planning—is reached with impact, while maintaining the highest standards of brand presence, revenue growth, and client relationships.

This role is all about sales and events excellence with a creative edge: delivering results while creating meaningful partnerships, exceptional storytelling, and unforgettable guest experiences that define the LUURA brand.

Key Responsibilities

• Support and implement short- and long-term commercial strategies across all sales, events, and marketing channels to achieve revenue targets and market share goals, in close alignment with the Cluster Sales Director.
• Assist in the development, delivery, and maintenance of the Annual Multi-Year Commercial Strategy Plan in collaboration with on-property leaders and cluster support.
• Align hotel performance needs with enterprise-level solutions from the Morgans Originals brand in each key market segment, working alongside the Cluster Sales Director.
• Support the establishment of the optimal business mix and assist in reviewing and validating revenue forecasts for varying demand periods.
• Contribute to building retail, group, and events pricing strategies in collaboration with the Commercial Leadership team.
• Oversee event planning and execution, including corporate events, weddings, conferences, and private functions; be hands-on to ensure smooth operations before, during, and after each event, coordinating all relevant teams.
• Optimize event-related revenue streams (room blocks, catering, audiovisual services) while ensuring operational excellence and guest satisfaction.
• Ensure compliance with contracts, legal requirements, and risk management procedures; coordinate with Cluster Sales Director and the legal team on sales and events policies and contracts.
• Produce, review, and maintain accurate agreements for all sales and events activities. Maintain relevant archives.
• Report to the Cluster Sales Director the sales and events-related revenue and expenses.
• Maintain detailed knowledge of competitor and market activity, particularly in events and group offerings and propose strategies with the Cluster Sales Director.
• Maintain and nurture relationships with key clients and accounts, ensuring long-term partnerships and repeat business.
• Work closely with Revenue, Marketing, and hotel leadership to coordinate promotions, and campaigns.
• Support the Cluster Sales Director in aligning cross-departmental objectives to maximize revenue and guest satisfaction.
• Identify and pursue leads across all sales and events segments, ensuring results and KPIs are met.
• Maintain momentum in business development by keeping active client and prospect lists.
• Be hands-on in running events, coordinating activities, and ensuring smooth execution before, during, and after each event.
• Maintain clean archives and organized folders, including blueprints, SOPs, and training materials for sales and events, in close collaboration with the Cluster Sales Director.
• Engage directly with clients and guests as needed to ensure superior service delivery.
• Maintain a high level of engagement with customers across all sales and events segments.
• Uphold etiquette, professionalism, and attention to detail when interacting with guests, reflecting the intimate and service-driven nature of the property.