Main responsibilities:

Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
Reporting and Analysis of Web Direct and Indirect performance
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production

Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines

Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
Manage Hotel’s online reputation
Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Ensure Accor App visibility and usage uplift across the hotel
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

Digital Marketing & Ecommerce Manager

Job Description