As a Senior Sales Manager MICE, you will play a key role within our internal sales team and will oversee the generation and conversion of incoming group leads to achieve our objectives in the group segment.
Responsibilities
• Develop strong, mutually beneficial relationships with MICE companies to achieve group room revenue targets in line with our S&M budget.
• Maintain a positive representation of our hotel’s image to both existing and potential clients.
• Maintain a strong understanding of our hotel’s offerings, rates, and promotions, actively promoting our services and amenities.
• Identify peak demand periods and implement strategic offers targeted at specific markets.
• Oversee sales generated by MICE accounts, covering both room bookings and banquet events.
• Maintain active follow-up on leads.
• Conduct site inspections and familiarization trips as required to meet business objectives and proactive sales targets.
• Attend trade shows, exhibitions, and sales events to expand our network and enhance brand visibility.
• Assist in the development of sales action plans, organize sales meetings, and design special group packages.
• Maintain accurate administrative records, including sales call schedules and reports, ensuring timely submission.
• Keep our CRM system up to date to support accurate sales activity reporting.
• Collaborate with the Revenue Manager on forecasting room and catering revenues.
• Thoroughly qualify each group business opportunity, ensuring prompt responses to inquiries (within 24 hours) and maintaining an accurate group pipeline.
• Track lost or declined business opportunities, providing valuable insights for improvement.
• Manage group proposals and contracts, ensuring a seamless handover after signature.
• Contribute to departmental and hotel Standard Operating Procedures (SOPs).
• Proactively seek new sales opportunities and cultivate relationships with potential clients and partners.
• Support the Credit Department in the timely resolution of outstanding account balances.
• Foster positive relationships with regional Accor GSO teams and other industry partners, such as convention bureaus and local authorities.
• Mentor and share knowledge with the group sales team, supporting their professional development.
• Exceed internal and external guest expectations by consistently delivering exceptional service.
• Adopt a proactive approach to CRM tools and manage assigned portfolios effectively.
• Facilitate interdepartmental communication and address guest feedback promptly, particularly during weekly BEO meetings.