Leads the development and execution of pricing and revenue management strategies, including BAR levels, stay controls, tactical offers and special event rate loadings, ensuring alignment with market demand, brand positioning and Accor standards.
Analyzes transient, group, and tour segment performance to optimize pricing and inventory controls across all channels, maximizing total revenue opportunities.
Utilizes data-driven insights, demand analysis and evaluation of historical and future trends to enhance forecasting accuracy and revenue decisions.
Produces accurate room and revenue forecasts to support strategic business planning and proactive commercial actions.
Collaborates closely with Sales & Marketing to identify and secure the optimal business mix, ensuring strong commercial alignment across departments.
Monitors competitor performance and market dynamics, recommending proactive measures to maintain a competitive advantage.
Actively contributes to strategic planning, marketing initiatives and budgeting processes to support long-term business growth.
Prepares and presents analytical insights and reporting materials for weekly Revenue Management Meetings, facilitating informed decision-making.