The Director of Revenue and Reservations is responsible for leading the hotel Commercial Strategy team in determining strategic vision. The DRR establishes goals and implements tactical efforts, with the goal of promoting revenue growth generation among key customer segments and revenue centers, and supporting the hotel's brand positioning and image. The role is responsible for data quality and analysis, providing gathered intelligence, and recommending revenue and e-commerce strategies to the Commercial Strategy team, as well as other corporate and ownership entities. In addition, the role ensures that inventory allocation and pricing parameters are positioned to support the overall revenue goals of the hotel, while assisting all stakeholders in maximizing profit. The role plays a critical part in identifying and mentoring RM talent within the hotel.
Responsibilities
- Leads the strategic planning process and collaborates with all hotel profit generation teams to proactively identify and implement opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams..
- Effectively communicates a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel.
- Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
- Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics
- Drives the annual budget process and produces long term projections, as required.
- Actively participates in ownership conversations and presentations.
- Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies.
- Chairs the weekly Revenue Management Meetings, driving strategic discussions and ensuring alignment with brand guidelines and hotel objectives.
- Maximizes room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein.
- Optimizes pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits.
- Owns and directs all channel distribution strategies, continuously evaluating new business opportunities and optimizing performance across booking channels.
- Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets.
- Together with the Marketing team, manages performance reviews with OTA/CTO partners, keeping up-to-date on each partner鈥檚 distribution options and extranet maintenance, to ensure optimal display of the hotel. Evaluates extranet enhancements.
- Serves as the system owner for all core revenue management technologies (RMS, CRS, Rate shopping systems, etc.), ensuring data quality, system hygiene, and optimal utilization to drive profit.
- Oversees content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed.
- Oversees relationship with GRC and Distribution services teams.
- Maintains relationships with local market competitors to keep informed of trends and news.
- Identifies, mentors, and develops revenue management talent, including the Revenue Manager/Assistant DRM and Revenue Analyst, fostering a culture of continuous learning and high performance