If you are a strategic, commercially minded marketing professional ready to bring the world-renowned Sofitel brand to life, say “oui”!
Reporting to the Director of Sales & Marketing, you will be responsible for leading and executing the hotel’s integrated marketing strategy to drive brand awareness, revenue growth, market share and guest engagement across all segments — Rooms, Meetings & Events, and Food & Beverage.
This role blends creativity with commercial acumen. You will use data insights, market trends, and performance metrics to optimise campaigns, strengthen positioning, and maximise return on investment. As a key member of the commercial leadership team, you will collaborate closely with Sales, Revenue, Operations and Accor regional teams to deliver measurable results.
What you will be doing:
- Formulate comprehensive marketing strategies aligned with the hotel's objectives, target audience, and brand identity
- Lead a small marketing team and collaborate with cross-functional departments, such as sales, revenue management, and operations
- Ensure consistent brand messaging and visual identity across all marketing channels
- Oversee digital marketing initiatives, including website optimisation, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing campaigns, and social media management
- Plan and execute advertising campaigns to increase brand awareness and generate leads, room nights, and revenue
- Create compelling and engaging content for various marketing channels, such as websites, blogs, social media platforms, and email newsletters.
- Managing agency, media and supplier partnerships.