Job Responsilibities:
Strategic Planning
- Participate in strategic planning and budgeting processes, providing digital commerce expertise and insights.
- Develop comprehensive annual digital plans encompassing all channels and revenue levers across direct and indirect distribution
OTAs - In consultation with and subject to approval from the Director of Revenue:
- Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.
- Coordinate OTA strategy
- Optimize listings and manage content on all third-party websites.
- Monitor and analyze performance metrics to enhance visibility and conversions.
- Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
Website Management - In consultation with and subject to approval from the Director of Marketing Communications:
- Oversee the design, functionality, and content of hotel websites (All.com, Brand.com, and standalone websites), in consultation with and subject to approval from the Directorof Marketing Communications
- Optimise all websites for SEO and user experience while maintaining and adhering to brand standards
- Update websites regularly with current promotions, events, and content to drive bookings for Rooms, F&B outlets, and MICE
- Maintain consistent hotel and F&B presence across third-party platforms and booking channels (Google, Chope, Eatigo, Quandoo, etc.), ensuring information is up to date.
Digital Marketing & e-Commerce - In consultation with and subject to approval from the Director of Marketing Communications:
- Develop and implement comprehensive digital marketing strategies, including SEO, content marketing and email marketing, with focus on Rooms, F&B outlets, and MICE
- Ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
- Manage email marketing campaigns using third-party tools for Rooms, F&B, and other outlets in alignment with hotel strategy and corporate guidelines
- Manage and optimise all existing e-commerce channels, including Oddle
- Identify, implement, and manage new distribution and sales channels for Rooms and F&B, including food delivery platforms (Grab, Foodpanda, Deliveroo), marketplaces (Shopee, Lazada), and social commerce (TikTok Shop, Instagram Shop, Facebook Shop)
- Execute live selling sessions and sales campaigns to drive commercial results
Social Media & Content Marketing - In consultation with and subject to approval from the Director of Marketing Communications:
- Execute social media campaigns and strategies to drive bookings and revenue
- Curate and create content for platforms including Facebook, Instagram, TikTok, and RedNote with a focus on conversions and ROI
- Monitor social media channel performance and sentiment, identify trends and gaps, and provide recommendations to optimise commercial results
Reputation Management
- Monitor and manage the hotel's online reputation by responding to guest feedback and identifying opportunities to improve guest experience in partnership with the Quality Manager
- Work with the Director of Guest Relations to address online guest complaints and issues promptly
Data Analysis and Reporting
- Analyze data from various digital platforms to track performance and identify opportunities for improvement.
- Measure and report the performance of all digital marketing campaigns and assess against goals.
- Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
- Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).