Main Responsibilities
A. Sales & Business Development
Develop and implement strategic action plans to achieve the resort鈥檚 room, F&B, MICE, and ancillary revenue targets.
Manage and grow a portfolio of key accounts, maintaining high-level relationships with corporate clients, travel agencies, tour operators, event planners, and government institutions.
Identify new business opportunities and ensure continuous market penetration locally, nationally, and internationally.
Conduct regular sales calls, prospecting visits, and client meetings to strengthen the Sofitel brand presence.
Prepare and follow up on proposals, contracts, and negotiations in line with Accor commercial policies.
B. Market Intelligence
Monitor competitor activities, market trends, travel patterns, and seasonal demands relevant to Agadir and Moroccan tourism.
Provide periodic reports, forecasts, and strategic recommendations to the DOSM.
Ensure alignment with Accor global sales strategies and participate in regional sales initiatives.
C. MICE & Events Sales
Handle complex MICE requests from inquiry to contract signature.
Coordinate with the Events, Banqueting, and Operations teams to ensure client expectations are met.
Support major resort events, conferences, and corporate functions.
D. Client Relationship Management
Maintain high customer satisfaction levels by delivering personalized, anticipatory service.
Host site inspections, fam trips, and VIP visits.
Ensure compliance with Accor鈥檚 CRM system (Opera / Delphi / Salesforce) and maintain accurate account profiles.
E. Collaboration & Internal Communication
Work closely with Revenue Management to optimize rates, availability, and promotional offers.
Coordinate with Marketing on promotional campaigns, content, and brand activations.
Mentor junior sales staff and support their development.
F. Administrative & Reporting
Prepare weekly, monthly, and quarterly sales reports.
Ensure accurate documentation of contracts, agreements, and client correspondence.
Maintain confidentiality of commercial and client information.