Maintain good working relationships with local and international media
Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
Execute media placements for hotel through news releases and personal contacts
Develop business and leisure travel promotions; release to press and/or target audience
Explore valuable media trades where appropriate
Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
Maintain and update hotel鈥檚 website
Submit stories/photos to media regularly. Monitor news coverage and circulate internally
Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives