PR Manager

As PR Manager, you will develop and execute the hotel’s PR strategy, manage media relationships, oversee high-impact events, and ensure consistent internal and external communication aligned with brand and corporate standards.

You will act as the guardian of the hotel’s public image — protecting it, elevating it, and amplifying it.

PR Strategy & Planning

• Establish and manage a yearly (or half-yearly) PR action plan and budget

• Drive proactive PR initiatives to maximise brand exposure

• Align property-level PR with corporate direction and brand standards

Media Relations

• Cultivate and maintain strong relationships with journalists, editors, influencers and media representatives

• Draft and approve press releases, media pitches and PR materials

• Organise press conferences, interviews and media appearances

• Host press cocktails and press lunches at the hotel

• Monitor media coverage and track PR campaign performance

Events & Brand Activation

• Lead preparation, organisation and follow-up of PR events

• Represent the hotel at conferences, exhibitions and industry events

• Collaborate cross-functionally to support Rooms, F&B and Banquet sales through PR initiatives

Crisis Communication

• Develop crisis communication strategies

• Respond effectively and professionally to reputational risks

Internal Public Relations

• Maintain consistent information flow between the General Manager and department heads

• Keep hotel staff informed of relevant company and brand updates

• Support internal communications and contribute to corporate publications

• Collaborate with other Accor properties for cross-marketing initiatives

Corporate Alignment

• Work closely with Corporate Public Relations on group initiatives

• Participate in annual PR workshops

• Maintain strong knowledge of brand positioning and group standards