Marketing & Public Relations Manager
Through your passion and motivation, you oversee the hotel's marketing, brand identity and communications. This is a full-time salaried position based on-site at Fairmont Vancouver Airport.
What you will be doing:
- Produce, maintain and communicate marketing plans, calendars and tactics to support the department's strategic direction and its role in achieving wider business goals and objectives
- Report on overall effectiveness of hotel marketing and public relations campaigns and contribute to hotel debriefs for future learning and improvement
- Serve as brand steward, maintaining brand standards and providing oversight across the business on adherence to our brand positioning
- Oversee creative development and design for all marketing activities (including but not limited to copy writing, photo management and graphic design for email newsletters, websites, advertising, hotel collateral and restaurant menus)
- Manage content updates fairmont.com, fairmont-vancouver-airport.com, globeyvr.com and other third party sites
- Oversee the hotel鈥檚 social media strategy including: content, posting schedule, engagement metrics, reputation management and paid campaigns
- Lead photo/video shoots, including sourcing suppliers, planning, creative direction and on-set guidance
- Manage annual budget, monthly forecast and accruals for expenses related to marketing and public relations
- Support Food & Beverage team and other departments with planning of seasonal events and product launch/activations
- Work with revenue management to determine need periods and support with tactical marketing
- Work with operations to develop new and unique offerings to enhance the guest experience, drive revenue and create new stories
- Liaise with partnership agencies to ensure maximum exposure for the hotel (Visit Richmond, Destination Vancouver, Destination BC, YVR, etc.)
- Work with Regional Digital Marketing on regional initiatives and property level campaigns
- Work with Regional Public Relations on regional initiatives and property level activities including media relations, media hosting and release writing
- Maintain knowledge in and provide recommendations for emerging trends across the industry as well as wider brand and marketing applications
- Other duties as assigned