We are seeking an innovative and detail-oriented Digital Marketing and Social Media Executive to join our dynamic marketing team in Istanbul, Turkey. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies while managing our organization's social media presence across multiple platforms. You will combine creative thinking with analytical expertise to drive brand awareness, engagement, and measurable business results in an increasingly competitive digital landscape.
- Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok to enhance brand visibility and engagement
- Create compelling and original content including copy, graphics, and multimedia assets tailored to each platform and audience segment
- Monitor social media analytics and performance metrics to evaluate campaign effectiveness and provide data-driven recommendations for optimization
- Collaborate with cross-functional teams including design, sales, and product departments to ensure consistent brand messaging and campaign alignment
- Execute digital marketing campaigns including email marketing, SEO/SEM initiatives, and paid advertising to drive traffic and conversions
- Analyze competitor activity and industry trends to identify opportunities for innovation and competitive advantage
- Manage social media community engagement by responding to comments, messages, and inquiries in a timely and professional manner
- Conduct A/B testing on content and campaigns to continuously improve performance and ROI
- Prepare regular reports and presentations on social media performance, campaign results, and strategic recommendations for leadership
- Stay current with digital marketing trends, platform updates, and emerging technologies to keep our organization ahead of the curve