Assistant Revenue Manager

How does your working day look like …

• Manage the availability of rooms against demand and maximize the property occupancy by applying yield management and e-commerce strategies to elevate the hotel business via direct and indirect channels, to ensure optimal business mix driving RevPAR and Direct Digital goals through effective yielding and well-executed strategies and campaigns.
• Monitor reservations and revenue systems and ensure accurate and up-to-date availability, rates, and inventory across all channels.
• Develops Action Plans to reach daily / monthly / yearly KPIs.
• Completes all rooms forecasting to accurately project demand and pick up for groups and transient, both short and long term.
• Maintains records pertaining to market segments, transient pace numbers, forecasts, and other rooms’ data.
• Coordinate updates/stay restrictions or rate changes to reflect the hotel selling strategy in response to the market demand.
• Records competitive set pricing and yield strategies and completes analysis on the market and its opportunities based upon the competition and previous history.
• Makes sure rate leakages are handled and solved in a timely manner. Use Fornova system to resolve all the rate leakages for all connected partners.
• Develop and implement strategies to optimize room revenue and occupancy levels.
• Analyse market trends, competitor pricing, and demand patterns to make informed decisions in collaboration with Cluster Director of Revenue Management.
• Monitor and adjust room rates based on market conditions and demand fluctuations in collaboration with Cluster Director of Revenue Management.
• Makes sure rate plans are correctly indexed / loaded and distributed to all channels
• Utilize revenue management tools and systems to forecast demand and maximize revenue potential.
• Analyse data to identify trends, opportunities, and areas for improvement.
• Provide insights and recommendations to the management team based on analysis.
• Group rate evaluation of high demand exhibitions.
• Prepares the weekly RevMax meetings and ensures completion of slides by all allied departments.

In collaboration with appointed Agency and Regional E-Commerce Team:

• Measure/evaluates hotel performance – 
• Continuously optimize content (across all languages) - Ensure efficient use of researched keywords and recommends data-driven amends
• Review and monitor the content and search engine ranking of competitors’ websites and react appropriately to maintain competitiveness.
• Review content across the hotel direct websites and liaise with Marketing for required changes.
• Liaise with the web agency and corporate office for any website/IBE enhancements.

In collaboration with hotel marketing:

• Develop and implement eMarketing initiatives for the hotel’s key feeder markets to increase the number of qualified visitors to the hotel website, thus increasing revenues and conversion.
• Identify and develop joint e-commerce initiatives with qualified local, regional, and/or national partners/sites.
• Establish and implement the hotel’s annual advertising plan for electronic channels and assist with matters related to creative and media planning for PPC.
• Ensure brand and marketing message on electronic channels is consistent with overall marketing activities, i.e., special promotions/offers, etc.
• Research and benchmark electronic media adverts and articles to ensure that the hotel remains a market leader and collaborates with PR & Marketing closely.
• Review and regularly monitor the hotel’s primary competition set and maintain digital performance competitiveness

Website Analytics – REV

• Analyse the website user behaviour, site performance, source of referrals, etc.; and act accordingly.
• Analyse the website production (bookings) reports available from the website statistical package and/or from the hotel’s Opera property management system or any other such MIS tool.
• Provide monthly reports on website KPI to the hotel’s management team and the regional and corporate offices.
• Manage Booking.com Sponsored Ads and Expedia Travel Ads to achieve Fair ROA’s
• Drive Digital Direct goals set by Ennismore Regional and Corporate Office.