The Area Marketing & Communications Manager at Pullman Cape Town City Centre is responsible for executing all property-level marketing, branding, public relations, and communications activities aimed at enhancing market positioning and maximizing portfolio profitability.
Reporting to the Director of Sales & Marketing (DOSM)/Co, the Manager is responsible to execute marketing plans, manage media relations, oversee content creation, and track performance against KPIs. The Marketing & Communications Manager manages media and public relations, brand collaterals, and Heartists庐 communications, collaborating with Sales, Revenue Management, Operations, HR and external agency partners.
Key Responsibilities
Execution & Organizing
- Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
- Monitor industry, cultural, and travel trends; conduct competitive analysis.
- Execute public relations activities for the hotel based on its marketing goals.
- Brand Identity & Communications Messaging
- Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
- Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
- Implement global/regional brand campaigns using provided guidelines and assets.
- Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.
- Public Relations & Media Relations
- Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
- Update media kit with fact sheets, executive bios, imagery, and brand content.
- Support press events, visits, and familiarization trips to boost hotel exposure.
- Draft news releases, articles, and executive statements to enhance brand storytelling.
- Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
- Respond promptly to media inquiries and assist with crisis communication protocols.
Campaign Development & Execution
- Implement multi-channel campaigns aligned with annual plans and brand guidelines.
- Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
- Track campaign performance and recommend optimizations based on data insights.
Agency & Partner Management
- Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
- Coordinate hotel participation in promotions, tourism board campaigns, events and collaborations.
Financial & Performance Management
- Track marketing expenses and manage the MarComm budget.
- Prepare regular reports on campaign performance, media coverage and ROI for leadership review.
Operations
- Collaborate with Sales, F&B, Spa, Rooms, Loyalty and Events to align marketing and communications initiatives with operational needs.
- Support T&C in managing the hotel鈥檚 LinkedIn presence, amplifying media coverage and executive thought leadership.
Administration
- Maintain an organized archive of marketing materials, media assets, and key reports.
- Distribute monthly calendars, media schedules, and campaign performance reports.
- Daily media monitoring, compile clipping files, share summaries with leadership and PR teams.