Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
Analyze monthly P&L and month-end reports, identify deviation from business plan goals
Work with Finance and team in preparation and management of the department鈥檚 budget and financial forecasts
Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Sales & Marketing
Conduct daily briefing with department on current key activities
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
Determine the effectiveness of existing programs and develop new strategies
Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
Actively participates in sales presentations, property tours and customer meetings
Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
Participate in community and professional organizations to maintain high visibility and promote a positive image
Team Management
Interview, select and recruit direct reports
Identify and develop team members with potential
Conduct performance review and manages performance issues that arise within the management team
Constantly monitor team members performance, attitude and degree of professionalism
Work with People & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business