Assistant Digital Marketing Manager
About the role:
As the Assistant Digital Marketing Manager, you will be pivotal in shaping and executing digital marketing strategy for the hotel and brand across Rooms, Food & Beverage (F&B), Wellness, and Banquets. This role involves managing digital campaigns, optimizing our website, leading innovative marketing initiatives, and tracking performance metrics. You will work closely with various teams, including core marketing, corporate, creative design, and revenue management/ sales, agencies and third parties.
Key Responsibilities:
Digital Marketing Strategy Development:
Be a custodian of digital domain and strategize and create go to market plan.
Develop and execute digital marketing campaigns for Rooms, F&B, Wellness, and Banquets, encompassing Search Engine Optimization/Search Engine Marketing (SEO/SEM), email, and display advertising.
Design the media plan and execute targeted campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, OTAs, and third-party digital platforms.
Website, Owned Channels, Content Management and Audit:
Drive and update hotel website content and user experience (UX) to enhance SEO, traffic, leads, engagement, and conversion rates.
Regularly update the website, owned channels, aggregator platforms with new features, promotions, images and content in collaboration.
Monthly audit all the content and refresh it with the latest updates and promotions.
Online Reputation Management:
Review all owned and external portal on brand content.
Leverage online reviews to increase brand credibility.
Liaise with internal stakeholders on handling guest comments
Industry Trends and External Relations/ Agencies/ Influencers:
Stay updated on industry trends, digital marketing best practices, and emerging technologies to keep the hotel ahead of the competition.
Handle and coordinate with the digital, social media agencies, vendors, and likeminded partners to execute digital marketing initiatives effectively.
Collaborate with influencers, Key Opinion Leaders (KOLs) for hosting's and increase digital footprint and engagement
Drive Online PR and SEO
Content, Ad assets and Copywriting:
Develop compelling and on-brand digital content, including graphics, videos, and other assets.
Provide clear creative briefs and oversee the approval process to ensure timely delivery of materials.
Review and refine copywriting to ensure clarity, impact, and brand consistency.
Performance Tracking and Reporting:
Utilize digital analytics tools to monitor website performance, track room nights, website traffic, and look-to-book conversion ratios.
Prepare and present detailed performance reports on a weekly and monthly basis, including key metrics, insights, and recommendations.
Devise and maintain a monthly Key Result Area (KRA) chart to track growth and performance across digital channels.
Collaboration with Sales and Revenue Management:
Liaise with the Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct bookings.
Collaborate on strategies to improve look-to-book conversion ratios and overall revenue performance.