The Event & Wedding Sales & Services Manager plays a key role in driving revenue, enhancing guest experiences, and ensuring the seamless execution of events at Fairmont Sonoma Mission Inn & Spa. This position is responsible for curating exceptional weddings, social events, and local corporate gatherings that align with the hotel鈥檚 luxury positioning and the distinct charm of Sonoma.
- Drive Event & Wedding Revenue by actively prospecting new clients and nurturing relationships with wedding planners, corporate event organizers, and community leaders.
- Proactively research and develop new market opportunities to position Fairmont Sonoma Mission Inn & Spa as a premier event destination.
- Maximize event revenue and profitability by adhering to established booking guidelines, managing minimum revenue thresholds, and collaborating with the Group Sales Team to optimize function space usage.
- Represent the hotel at key industry events and participate in networking opportunities, including wedding expos, industry tradeshows, and community events
- Serve as the main point of contact for event clients, ensuring a seamless transition from contract to execution while exceeding expectations.
- Prepare customized and detailed proposals using Social Tables for floorplans and Opera for contracts, BEOs, and event documentation.
- Coordinate and conduct site inspections and tastings, ensuring guests experience the hospitality and culinary excellence that define the Fairmont brand.
- Develop and implement creative event concepts that highlight the uniqueness of Sonoma while catering to high-end clientele.
- Ensure flawless event execution by working closely with internal teams, including Catering, Banquets, Culinary, and Operations.
- Build long-term relationships by offering a personalized and consultative sales approach to wedding couples, planners, and corporate clients.
- Regularly follow up with clients post-event to ensure satisfaction and encourage repeat business.
- Effectively handle guest concerns or last-minute changes with professionalism and efficiency, ensuring an exceptional experience.
- Track and report event production and revenue performance to support monthly forecasts and yearly budget goals.
- Manage deposit schedules, credit applications, and final billing to ensure accurate and timely financial transactions.
- Maintain detailed records of past and prospective events to support business development efforts.