Assistant Director of Events is responsible for the strategic leadership, financial performance, and operational excellence of all banquet and event operations. This role ensures the seamless execution of events while maximizing revenue, profitability, and guest satisfaction.
The position requires strong commercial acumen, operational discipline, and the ability to lead large teams in a fast-paced luxury hospitality environment.
Business & Revenue Performance
- Develop and manage the annual Banquet & Events business plan, including budget and forecast.
- Analyze monthly P&L and financial performance reports; identify variances and implement corrective actions.
- Drive revenue growth through strategic event positioning, upselling, and yield optimization.
- Collaborate with Sales to convert leads and maximize event revenue opportunities.
- Champion banquet revenue initiatives, including creative packages, promotional campaigns, and rebooking strategies.
Banquet & Event Operations
- Oversee all aspects of banquet and event execution, ensuring flawless delivery from inquiry to post-event follow-up.
- Work closely with Sales & Marketing on client inspections, site visits, and event planning.
- Lead coordination across Culinary, Stewarding, Engineering, Housekeeping, and Security to ensure event readiness.
- Partner with the Culinary team to develop innovative menus and elevated presentation standards aligned with brand positioning.
- Ensure comprehensive knowledge and application of:
- Function room capacities and configurations
- Banquet set-ups and technical requirements
- Menu pricing and cost controls
- Guarantee, cancellation, and payment policies
- Corkage and miscellaneous charges
- Shipping and receiving procedures
- Oversee post-event client engagement to ensure satisfaction and drive repeat business.
- Monitor all billing and payment processes in compliance with Accounting standards.
- Maintain banquet equipment inventory and ensure proper care, maintenance, and security.
- Ensure full compliance with safety, hygiene, and emergency procedures.
Event Strategy & Experience Excellence
- Curate innovative banquet concepts that enhance the hotel鈥檚 market positioning.
- Ensure consistent luxury service standards across all events.
- Oversee public area presentation and event-specific setups.
- Continuously benchmark competitor offerings and industry trends.
- Implement guest feedback mechanisms to improve event experiences.
Leadership & Team Management
- Recruit, interview, and select high-performing Banquet & Events team members.
- Build a strong leadership bench within the department.
- Conduct performance evaluations and coaching sessions.
- Develop structured training programs focused on service excellence, technical skills, and revenue awareness.
- Monitor grooming, professionalism, and brand representation standards.
- Prepare weekly staffing schedules aligned with business forecasts and productivity targets.
- Lead monthly departmental meetings to ensure alignment and continuous improvement.
- Conduct regular operational walk-throughs with Hygiene, Housekeeping, and Engineering teams.